She wear isn’t just about work!  Our footwear is worn for so many different reasons .. working, travelling, hiking, with your horses, gardening, riding, camping, 4WDing ~ just to name a few.

Our footwear truly is for every day life! If you want to do it in comfort, you’ll want to do it in she wear!


As a small Aussie female-founded & female-led business, our brand values are very important to us. We are firm believers in “you can’t be what you can’t see” & we love to encourage women & girls into thinking outside the norm & shattering the glass ceiling.

Our brand ambassador programme is about spreading that message & to inspire, motivate & empower others to pursue their passion & follow their dreams.

So whether you work in a non­-traditional industry, are entrepreneurial, love an interest that is regarded as “unconventional” .. or are just getting out there & giving it a go, we would love to see you apply! x

applications are now closed for our 2019 brand ambassador programme

A huge thank you to everyone who applied to be a part of our she wear squad!  We have received nearly 500 applications x



applications open

until 14 April 2019

ambassadors announced

29 April 2019

ambassador duration

1 May ~ 31 December 2019

as an ambassador
you will receive:

  • 1 pair of personalised & monogrammed she wear footwear 
  • 1 pair of she wear gum boots
  • she wear apparel & gift pack (work shirt, singlet, socks, boot bag + more!)
  • 20% off merchandise available on our website (for ambassador’s use only)
  • your own personal profile & blog on our she wear website
  • exposure of your profile to our audience of over 30,000 social media followers + exposure on our website & newsletters
  • products valued at over $700 + website discounts!

Successful applicants will be aligned with the core she wear brand values of encouraging & inspiring women in your industry/area of interest, as well as actively participating in events & conversations around these values.

what’s required from you:

1 May ­~ 31 December 2019

  • Post 2­-3 times per month on Instagram & Facebook (plus any other social media platforms you have a presence, eg Twitter, LinkedIn)
  • Post at least 1 story per month on both Instagram & Facebook
  • All posts must be tagged @shewearaustralia and be hashtagged #shewear #shewearsquad #shewearbrandambassador #shewearwoman
  • You must be aligned with our core values of encouraging & inspiring women in your industry or area of interest

Terms & conditions:


  • All posts must be fresh, original & positive content created & owned by you
  • she wear has the right to repost any content across any social media & website (tagging you)
  • Content may be used for PR/marketing purposes across any
    publication, website or social media
  • A signed agreement returned to she wear accepting all T&Cs