THIS IS SHE WEAR
We're putting the WOW in work for women
Women need (and deserve) great work and safety gear - but our choices are severely limited. The stuff that's commonly available is usually made for men, doesn't fit us correctly and frankly isn't as safe or supportive as it needs to be. *sigh
So we decided to shake things up, and reinvent *good* for women at work. Woo! Greater options, better fit and superior safety all in the one space, made especially for females. And better still, a FUN place for ALL women, regardless of size, age, ethnicity, ability, identity or sexuality.
WAY BACK WHEN
It all began with a nail through a foot
On a building site, redeveloping a property, our fearless founder met a nail the nasty way. Once her puncture was patched, Stacey set out to find a supportive women's safety boot. *Cue tumbleweed.
The only options were heavy, ill-fitting "unisex" (translation: men's) boots, with zilch personality. Fast forward two years, and the first ever she wear safety boots rolled out of the factory into the waiting arms of joyous working women everywhere. It was a hallmark moment - the first and only AU female owned and led biz to offer fun coloured work boots, designed by women specifically for women.
A mere four months after the first boots launched, the revolution was cemented when they became the female safety boot of choice on The Block television series.
Seven years on, Stacey remains hard at work designing women's super safe, ultra supportive work shoes, and now for all industries. The designs have progressed dramatically since the first boot - Stacey's steadfast determination to utilise cutting-edge techniques, new material advancements and fashion projections has continually elevated our shoe technology and style. She wear itself has also evolved - expanding our female-fit options to work gear, PPE and accessories.
But behind all of our advancements remains the same motivation - fed up with the lack of readily available choice for working women, we're laser-focused on creating a dedicated space to normalise women's work gear.
SHE WEAR IN THE WILD - DID YOU SEE US ON....
Our customers are our mates
From the day we started, we've been listening, learning and loving your feedback. Frankly, you've only got yourselves to thank for the fabulous footwear - you've encouraged us and kept us evolving. From the honest, transparent two-way dialogue, a wonderful mateship has developed - and continues to draw thousands of new friends from across the globe.
This unique customer relationship is one that we cherish. And it's why our team is filled with very helpful humans super keen to get you fitted in great gear. We're here to empower you to be your very best at work, just as you keep empowering us to be the very best at our work.
RESPECT, DIVERSITY & INCLUSIVITY
We're for all women
We've been championing women since day dot. In fact, the very idea for she wear came on the back of real women struggles, and was built on giving women choice and representation in a market that had practically forgotten us. We're here to normalise women's work gear - every female deserves choice, safety and the right to look and feel fab, whatever she's doing.
We proudly launched seven years ago showcasing females from all walks of life getting $h!t done. And it's still the same today. All women you see here are cast from real life, of every age, size, ethnicity, identity, ability and sexuality. They represent those making their mark in "non-traditional" industries, or working bloody hard in "traditional" spaces.
We're transparent about our own business journey, to help and hopefully inspire other women to chase their chances. We support female-focused charities. We share stories on our blog series "In Her Shoes" of incredible women and their tenacity, resilience and dedication. Our ethos is to encourage, equip and inspire you to be exactly what you want to be.
We embrace the authentic. We celebrate you, the way you are. This is your space.
Ahem. Just some awards. No biggie.
Style Magazine WOMEN IN FASHION Awards
Fashion Innovator of the Year
Online Retail Industry Awards
Women to Watch Awards
2018 GLOBAL INNOVATION WINNER
Brisbane Lord Mayor
Cool Company Awards
2017 TOP 3
2016 TOP 3
2015 TOP 3
Australian Small Business
2017 ENTREPRENEUR OF THE YEAR WINNER
2017 SMALL BUSINESS FINALIST
Inside Small Business Magazine
Small Business Leader
2017 TOP 50
Crystal Vision Awards