From the ground up
A woman's vision .. and a footwear revolution!
She wear launched in 2013 with a simple mission: to create better fitting and more comfortable work boots for women. What began as one woman’s frustration on a job site quickly turned into a revolution in women’s functional footwear.
Fast forward 11 + years, our range has grown from just 2 safety styles at launch, to include multiple safety footwear options, and now work and lifestyle shoes .. all designed from the ground up with bio mechanical support, premium materials and a deep understanding of women’s feet. It’s footwear with purpose, shaped by heritage, and crafted to support women at work and at play.
Read on to discover how we’re changing the way women experience comfort .. one step at a time.
FROM THE GROUND UP
Meet our founder
It all started on a building site, where our fearless founder Stacey met a rogue nail .. and not the good kind.
One painful puncture later, she set off to find a decent woman’s safety boot. What she found? Clunky, heavy men’s styles or men's styles masquerading as “unisex” .. zero support, poor fit, and absolutely no fun. So, she decided to make her own.
Ten months (and a whole lot of determination) later, the very first she wear boots hit the ground .. better fitting, full of personality, and built just for women. A first for Australia, and a game-changer for women everywhere who were sick of settling. Just four months later, our boots were strutting their stuff on national TV as the go-to boot for the women on The Block. The revolution had begun.
Fast forward 11+ years, and Stacey’s still leading the charge .. designing footwear for all kinds of work and play, and diving deep into what makes a truly healthy, supportive shoe. From bio mechanical principles to material innovation, countless hours of learning, testing and tweaking have gone into every pair. Because women deserve better .. not just in safety boots, but in every step they take.
We’ve grown from a safety boot company into a comfort-first functional footwear brand for all women .. whether you’re on the tools, on your feet all day, or just after shoes that actually feel good. And it doesn’t stop at shoes. Today, she wear is your one-stop for healthy everyday essentials: supportive shoes, bamboo socks and underwear, women’s workwear, PPE, and more.
Our mission hasn’t changed. We’re still fired up about one thing: creating a space where women are seen, supported, and given the choices they’ve always deserved .. on the job, in the workplace, and beyond.
Our Values
BY WOMEN. FOR WOMEN.
A mission with meaning
A FEW WINS WE ARE CHUFFED ABOUT
Our Awards
WOMEN IN INDUSTRY AWARDS
2024
Finalist
Excellence in Manufacturing
NATIONAL RETAIL ASSOCIATION (NRA) AWARDS 2023
Finalist
Small Online Retailer of the Year
HIA BUILDING WOMEN QLD 2022
Professional Woman of the Year
Achievement in Manufacturing and Supply
WOMEN IN FASHION AWARDS
2021
Winner
Fashion Innovation Award
ONLINE RETAIL INDUSTRY AWARDS 2019
Finalist - Best Small Independent Retailer
REMODISTA WOMEN TO WATCH AWARDS 2018
Winner - Global Innovation Award & Honouree
BRISBANE LORD MAYOR AWARDS
Finalist
2015 & 2018
ANTHILL COOL COMPANY AWARDS
Top 3 "Cool Company"
2015 - 2017
AUSTRALIAN SMALL BUSINESS CHAMPION AWARDS 2017
Winner
Entrepreneur of the Year
INSIDE SMALL BUSINESS AWARDS
2017 - Top 50
Small Business Leader Awards
NAWIC Crystal Vision Awards
2014
Winner
Small Business
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