From the ground up

A woman's vision .. and a footwear revolution!

She wear launched in 2013 with a simple mission: to create better fitting and more comfortable work boots for women. What began as one woman’s frustration on a job site quickly turned into a revolution in women’s functional footwear.

Fast forward 11 + years, our range has grown from just 2 safety styles at launch, to include multiple safety footwear options, and now work and lifestyle shoes .. all designed from the ground up with bio mechanical support, premium materials and a deep understanding of women’s feet. It’s footwear with purpose, shaped by heritage, and crafted to support women at work and at play.

Read on to discover how we’re changing the way women experience comfort .. one step at a time.

FROM THE GROUND UP

Meet our founder

It all started on a building site, where our fearless founder Stacey met a rogue nail .. and not the good kind.

One painful puncture later, she set off to find a decent woman’s safety boot. What she found? Clunky, heavy men’s styles or men's styles masquerading as “unisex” .. zero support, poor fit, and absolutely no fun. So, she decided to make her own.

Ten months (and a whole lot of determination) later, the very first she wear boots hit the ground .. better fitting, full of personality, and built just for women. A first for Australia, and a game-changer for women everywhere who were sick of settling. Just four months later, our boots were strutting their stuff on national TV as the go-to boot for the women on The Block. The revolution had begun.

Fast forward 11+ years, and Stacey’s still leading the charge .. designing footwear for all kinds of work and play, and diving deep into what makes a truly healthy, supportive shoe. From bio mechanical principles to material innovation, countless hours of learning, testing and tweaking have gone into every pair. Because women deserve better .. not just in safety boots, but in every step they take.

We’ve grown from a safety boot company into a comfort-first functional footwear brand for all women .. whether you’re on the tools, on your feet all day, or just after shoes that actually feel good. And it doesn’t stop at shoes. Today, she wear is your one-stop for healthy everyday essentials: supportive shoes, bamboo socks and underwear, women’s workwear, PPE, and more.

Our mission hasn’t changed. We’re still fired up about one thing: creating a space where women are seen, supported, and given the choices they’ve always deserved .. on the job, in the workplace, and beyond.

7.jpg__PID:79f89397-636f-4333-a31d-31d1bcb93de8

Our Values

Women first, always

We exist to give women better choices .. in comfort, in fit, in how they're seen and supported. That means designing specifically for female feet, bodies and needs. We celebrate diversity, create for all walks of life, and champion women in every industry, background and life stage.

READ WHY A FEMALE FOOT IS DIFFERENT TO A MALE FOOT
READ OUR IN HER SHOES INTERVIEWS

Service that actually cares

Our customer service isn’t a department .. it’s who we are. From personalised fit advice to virtual fittings and real human support, we’re passionate about helping women feel confident, comfy and understood.

CONTACT US
OUR BRISBANE RETAIL STORE
BOOK A VIRTUAL FITTING

Ethical by design

We’re not into shortcuts. Our supply chain is built on transparency, fair practices, and quality-first manufacturing. We choose to do the best we can .. for the people who make our products and the planet we all share.

And with strict safety standards front of mind, we’re keeping a close eye on next-gen sustainable materials that do the job .. without costing the earth.

READ ABOUT OUR ETHICS & MANUFACTURING PROCESSES 

Built on community

We’re proud to back the changemakers. From grassroots initiatives to national organisations, we support causes that empower, uplift and create real impact for women and communities.

Whether it’s donating shoes, sponsoring events, networking or showing up where it counts .. we believe in using our platform for good.

READ MORE

BY WOMEN. FOR WOMEN.

A mission with meaning

We know the women who wear our shoes .. because we are those women.

From nurses to tradies, retail workers to adventurers, we design with real life in mind. That means real choice, proper fit options, and functional features that do more than just look good. Our styles are built to work and move as hard as you do.

WHY YOUR FEET DESERVE BETTER ➤
InsideshewearshoeGIF900x1260_1_e1b929d7-8710-4285-9fd5-e7d0c7e6667e.gif__PID:729c9b34-4773-433d-a2f9-a73281e04920

SMART DESIGN

designed for women , backed by science

We don’t believe in shrink-it-and-pink-it. And we certainly don't believe in "unisex" footwear .. that's just marketing BS!

Every she wear shoe is designed from the ground up for the female foot. Using bio mechanical design principles, we’ve spent years researching, learning, and listening to real women to create shoes that actually support the way women move.

From considered heel pitch to structured heel counters, defined arch support to premium materials .. everything is built with women’s health in mind.

STEP INSIDE OUR SHOES  ➤

A FEW WINS WE ARE CHUFFED ABOUT

Our Awards

WII_LOGOPath.png__PID:9b0bff6d-5a2d-4625-8481-0f724c8d78f6

WOMEN IN INDUSTRY AWARDS
2024
Finalist
Excellence in Manufacturing

NRAwards_2023Logo_DarkBG_XS.png__PID:ff6d5a2d-f625-4481-8f72-4c8d78f657fe

NATIONAL RETAIL ASSOCIATION (NRA) AWARDS 2023
Finalist
Small Online Retailer of the Year

3.jpg__PID:7e13972a-0db5-4b06-94c1-c21a040a2de0

HIA BUILDING WOMEN QLD 2022
Professional Woman of the Year
Achievement in Manufacturing and Supply

IMG_1419.jpg__PID:14c1c21a-040a-4de0-8cd8-9f3d6f5d03d0

WOMEN IN FASHION AWARDS
2021
Winner
Fashion Innovation Award

6.jpg__PID:2a0db51b-0614-41c2-9a04-0a2de08cd89f

ONLINE RETAIL INDUSTRY AWARDS 2019
Finalist - Best Small Independent Retailer

5.jpg__PID:972a0db5-1b06-44c1-821a-040a2de08cd8

REMODISTA WOMEN TO WATCH AWARDS 2018
Winner - Global Innovation Award & Honouree

9.jpg__PID:1b0614c1-c21a-440a-ade0-8cd89f3d6f5d

BRISBANE LORD MAYOR AWARDS
Finalist
2015 & 2018

anthill.jpg__PID:aef1b33c-d442-4121-bb92-56e0152ec2f8

ANTHILL COOL COMPANY AWARDS
Top 3 "Cool Company"
2015 - 2017

10.jpg__PID:0614c1c2-1a04-4a2d-a08c-d89f3d6f5d03

AUSTRALIAN SMALL BUSINESS CHAMPION AWARDS 2017
Winner
Entrepreneur of the Year

8.jpg__PID:b51b0614-c1c2-4a04-8a2d-e08cd89f3d6f

INSIDE SMALL BUSINESS AWARDS
2017 - Top 50
Small Business Leader Awards

7.jpg__PID:0db51b06-14c1-421a-840a-2de08cd89f3d

NAWIC Crystal Vision Awards
2014
Winner
Small Business

Featured Collections

Shop by collections

STRAIGHT TALK, no fluff

Frequently asked questions

What makes she wear shoes different?

Unlike standard off-the-shelf styles, our shoes are engineered for comfort and support, using bio mechanical footbeds, structured heel counters, and shock absorbing midsoles - all tailored to the shape and needs of women’s feet.

We don't "downsize" a man's shoe or boot and we have a fit and functionality first approach to our shoes.

Read about the inside goodness of our shoes here.

Do your shoes help with plantar fasciitis, bunions etc?

Yes! Many customers choose our footwear for relief from plantar fasciitis, bunions, arthritis, achilles pain and general fatigue. Our supportive, considered designs help reduce pressure and improve alignment.

We do always recommend seeking medical advice if you have suffer from any foot pain or injury.

You can read here about why our shoes may help you!

Can I use my own orthotic in your shoes?

Absolutely. All our shoes feature removable footbeds and clever hidden internal depth to accommodate custom orthotics without compromising fit or comfort.

Are your shoes suitable for people on their feet all day?

100%. Whether you work in healthcare, hospitality, retail, trades or just live an on-the-go life, our shock absorbing midsoles and supportive designs are made for long days on hard floors and busy lives.

Our heritage is actually from designing safety boots - so we know a thing or 2 about good fit, functionality and durability!

Do you offer different fits or widths, or half sizes?

Yes! We offer a range of styles with different fit profiles .. some roomier, some more narrower - because one shape doesn’t suit every foot.

We don’t offer half sizes, it’s a common myth that they guarantee a better fit. In reality, fit depends more on shape, depth, width, and adjustability. Sizing is detailed on each product page, our footbeds are removable for personalisation, and we design with real women’s feet in mind.

Not sure what will work for you? Our team is here to help you find your best fit.

How do I know which style will suit my feet?

Start with our Fit Quiz! It’s a quick and easy way to match your foot shape, needs, and preferences to the styles that’ll work best for you.

Whether you need a narrower fit, extra width or something for long days on your feet, the quiz takes out the guesswork.

You can take it here. And don't forget, our team of fit experts are here to help!

READ MORE FAQs

Free Shipping

Enjoy free shipping on all AU orders over $200. And we ship globally!

Easy returns

Easy 30 day returns. Free AU instant exchanges available.

Virtual Fittings

Chat with our fit experts via video call for personalised advice.

Brisbane store

Shop 24/7 online or if you're in Brisbane, visit us at our Hamilton store!