about us ~ the she wear story

The she wear concept was born due to the underwhelming options for women working in specialised fields, roles, and trades who require compliant good quality safety footwear. Between 2006-2012, our Founder, Stacey property developed and project managed renovations around Brisbane and searched for functional and comfortable, yet stylish work boots for women (particularly after an unfortunate incident on one of her builds).  She searched far and wide and was astounded at the lack of choice for women.  Options were extremely limited .. safety footwear was heavy, ill fitting, designed to fit a man’s foot and just plain boring!  After much research and development, due diligence, planning, prototype building (and lack of sleep!) she wear’s first range of safety work boots designed and styled for women, along with a range of other matching workwear accessories, was launched in October 2013.

We have come a long way since our very first range in 2013 and we now release a new collection each year and use advanced technology and processes in our designs.  Our Founder is still our footwear designer and Stacey ensures are ranges are uniquely she wear and we design for women “from scratch” .. no men’s designs around here! 😉  We are proud to be the original women’s pink safety boot in Australia!

We are proudly Australian owned & operated and all our she wear products are designed in Australia. Our safety footwear is tested to comply with the tough Australian/NZ (AS/NZ) standards and are independently certified by the BSI Group, a leading third party certification company.  Several of our safety ranges are also tested to the European (EN) and American (ASTM) standards (as specified on individual products). Purchase knowing this .. and also purchase knowing you are paying for quality and more importantly, quality that looks great.

We offer the most choice for women.  10 colours .. 7 leather safety footwear styles, 3 leather non safety toe options and 5 options in our rubber gum boot (wellie) collection. Why compromise on style? Purchase products designed by women, made especially to fit and look good on women.

Stacey Head, she wear Founder/Managing Director


We are a multi award winning business!

We are proud to be a Femeconomy approved company

The global consumer economy is valued at $35 trillion and women’s spending accounts for $28 trillion. 2/3 of all the money spent in the world is by women. Your collective purse power is bigger than the emerging economies of China and India put together, twice over.  This is the power in female hands, in your hands. You are the female economy. Your purse power can move gender equality into hyperdrive If you purchase from brands with female leaders. $28 trillion is a lot ofbargaining power.

The criteria to receive Femeconomy’s badge of approval is to have at least 30% women on the Board of Directors, or 50% female ownership. (She wear is 100% female founded, led and owned.)

Around 1500 brands are listed on Femeconomy and to date, over 800 receive Femeconomy’s badge of approval. Check to see if your favourite brands are Femeconomy approved to advance gender equality with every purchase. Click here to go to the Femeconomy website.

giving back

As a small Aussie business, we believe it extremely important to give back to our local communities and charities.  We have donated over $30,000 to charities around Australia.  In 2014, we released a specially designed limited edition boot for the National Breast Cancer Foundation (NBCF) and donated $10 for every pair sold.  We also ran a campaign with Buy a Bale where $10 for every “she will” boot sold was donated to this awesome charity who focus on assisting our farming communities who are suffering one of the worst droughts on record.

For 2 years, we were very proud to be involved with 3 fabulous charities!  Between May 2015 and July 2017, $10 from every pair of our “she achieves” style sold was donated to charity between .. and you chose the charity closest to your heart! ♥ The charities we chose to support were NBCF, RUOK? and RSPCA Australia.