she wear

she wear was established in 2013 after an unfortunate nail-through-the-foot accident.

Our Founder, Stacey, searched far and wide for comfortable, stylish women’s work boots. Astounded at only finding “unisex” options that were heavy, ill fitting, and just plain boring, she set out to develop a range of safety work boots designed specifically for women.

Between 2006-2012, Stacey property developed and project managed renovations around Brisbane and it was on one of her builds where she had this incident.  After much research and development, due diligence, planning, prototype building, laboratory testing (and lack of sleep!) she wear’s first range of safety work boots designed and styled for women, along with a range of other matching workwear accessories, was launched in October 2013.

Fast forward to 2020 and we’ve taken that same all day comfort & support and re-engineered into every day work and fashion footwear.

(Continue below …)

Our Brisbane HQ Showroom

Stacey Head
she wear founder/managing director

We have certainly come a long way since our first safety range release, now also designing fashion footwear and work footwear for industries such as health, retail and hospitality.  We release a new collection each year and use advanced technology and processes in our designs to ensure utmost support and comfort for our customers. Our Founder is still our footwear designer and Stacey ensures our ranges are uniquely she wear and we design for women “from scratch” .. no men’s designs around here!  😉

We are proudly Australian owned & operated, our HQ is located in Brisbane and all our she wear products are designed in Australia. Our safety and work footwear is tested to comply with the tough Australian/NZ (AS/NZ) standards and are independently certified by the BSI Group, a leading third party certification company. Several of our safety and work ranges are also tested to the European (EN) and American (ASTM) standards. 

We offer the most choice for women in terms of safety and work footwear …

  • 7 safety styles, 10 colours
  • 4 work footwear options, 4 colours
  • Fashion and leisure footwear, including gumboots
  • And we also design cute boots for kids!

We retail a full range of workwear and PPE for women .. with the ethos we refuse to offer a man’s fit or size as a solution, which is so common within the safety and workwear industry.  We only stock quality workwear designed to fit women correctly and comfortably.

Why compromise on style, support, comfort and fit? Purchase products designed by women, made especially to fit and look good on women.

See why it’s important to wear footwear designed specifically to fit a woman’s foot

See our range of products

10 quick facts about she wear!

Did you know 🧐 …

  1. she wear is the only female-founded, female-led and female-owned company in Australia manufacturing safety and work footwear
  2. We are the only Aussie company designing, manufacturing and retailing safety footwear JUST for women.  When we say our footwear is “designed by women” .. we mean it!! #puttingwomenfirst #designedbywomenforwomen
  3. We launched because our Founder, Stacey, could not source a decent pair of work boots to fit her correctly or comfortably back in 2012 when she was property developing (so we kinda know what’s important 😉)
  4. We were the 1st Australian company to introduce multiple coloured work boot options to the market specifically designed for women and our boots were launched and worn by the female contestants on “The Block” in 2014
  5. Our footwear is designed “from the ground up” for women by our Founder .. ie. we do not use a man’s design or range and “girl it up” like most of the other companies do.  We now design and manufacture over 30 footwear options for women
  6. We believe you can combine comfort, support, quality, durability, good fit AND style in footwear.  And who says work boots should be boring?? (leopard anyone 🐆)
  7. We’ve worked extremely hard to ensure our footwear sizing is as spot on as possible and we base our size guides on over 6 years of customer feedback.  We receive only a very small percentage of returns (in fact only on average 4%, well below the industry average of 25-30%).  However as we all do have very different feet, we offer exchanges or refunds on full priced items should you not be entirely happy (and you won’t be stuck with a credit you may not use!).  We want you to love your she wears! ❤️
  8. Due to customer requests, we retail a full range of workwear and PPE for women.  We do NOT stock men’s fit or unisex, because you know what .. unisex clothing or footwear does not exist .. it’s just a man’s size!  We are absolutely staunch against women being offered men’s clothing as a suitable alternative.
  9. We are strong believers in supporting other women.  “You can’t be what you can’t see” so we love to share our customer’s stories to inspire, motivate and empower others.  Read stories of inspiring women #womeninspiringwomen
  10. We receive fabulous feedback on the fit and support of our safety footwear, so we launched into the work footwear market.  We re-engineered our safety boot into an every day sneaker suitable for health professionals, retail workers, hospitality staff etc.  And a sneaker also perfect for every day wear!


We are a multi award winning small business!



Best Small Independent Retailer



Outstanding Small Business



Global Innovation Award



Women2Watch in Business Disruption


TOP 3 2017

X-Factor & “Top 100 Coolest Companies in Australia”



Entrepreneur of the Year



Specialised Small Business



Named as One of Australia’s Top 50 Small Business Leaders


TOP 3 2016

X-Factor & “Top 100 Coolest Companies in Australia”


TOP 3 2015

X-Factor & “Top 100 Coolest Companies in Australia”



High Growth Potential Start-up



Achievement as a Business Woman

giving back

As a small Aussie business, we believe it extremely important to give back to our local communities and charities.  We have donated over $45,000 to charities and people in need around Australia.  In 2014, we released a specially designed limited edition boot for the National Breast Cancer Foundation (NBCF) and donated $10 for every pair sold.  We also ran a campaign with Buy a Bale where $10 for every “she will” boot sold was donated to this awesome charity who focus on assisting our farming communities who are suffering one of the worst droughts on record.

For 2 years, we were very proud to be involved with 3 fabulous charities! $10 from every pair of our “she achieves” style sold was donated to charity  .. and you chose the charity closest to your heart! ♥ The charities we chose to support were NBCF, RUOK? and RSPCA Australia.

In 2018, we donated 50 pairs of boots to RSPCA Qld for their staff and volunteers to wear in their animal shelters.

In 2019, we donated over 100 pairs of sample, ex-display and imperfect safety boots to Queensland aboriginal communities in need and in lieu of Black Friday discounts, we donated $10 for every pair sold to Drought Angels to help our Aussie farmers in need!

In February 2020, we finalised our “Bush Fire & Drought Care Programme” where we sent care packs to women who have been affected by the heartbreaking bushfires and the disastrous droughts.  Over $13,000 worth of product has been sent to women in need.  Packs included she wear work boots, clothing & socks and we worked with several of our suppliers who donated product including workwear, safety glasses and gloves.  We are in absolute appreciation of our sponsor donors : Elwood Workwear, Eve Workwear, Bolle Safety and Australian Safety Wholesalers.

We are proud to be a Femeconomy approved company

The global consumer economy is valued at $35 trillion and women’s spending accounts for $28 trillion. 2/3 of all the money spent in the world is by women. Your collective purse power is bigger than the emerging economies of China and India put together, twice over. This is the power in female hands, in your hands. You are the female economy. Your purse power can move gender equality into hyperdrive. If you purchase from brands with female leaders. $28 trillion is a lot of bargaining power.

The criteria to receive Femeconomy’s badge of approval is to have at least 30% women on the Board of Directors, or 50% female ownership (she wear is 100% female founded, led and owned.)

Around 1500 brands are listed on Femeconomy and to date, over 800 receive Femeconomy’s badge of approval. Check to see if your favourite brands are Femeconomy approved to advance gender equality with every purchase. Click here to go to the Femeconomy website.