Cleaning & care guide

designed for all day wear

Our footwear is designed tough for all day wear, however the more you care for your footwear and show a little đź’“, the longer your footwear will last!

We use various leather finishes and other materials in the uppers of our footwear and each needs specific care. Individual products will state the material used.

We are often asked how long shoes should last, and that’s a difficult question to answer.  Runners, for example, are recommended to turn over their shoes every 3 months.  With work footwear, it really does depend on what you will be doing in your shoes.  If you wear them everyday and walk great distances, you’ll turn over your footwear much quicker than someone who wears them a few times per week. If you are a worker in a high activity role, you’ll potentially walk at least 10 kms per day, and that equates to over 550kms in just 1 year!!  If your footwear is regularly affected by water or chemicals, the materials will break down much quicker.  So, it really does depend on many factors, however, just as importantly how well you care for them .. and your she wears deserve your love!

It is time to retire your footwear when they are showing visible signs of wear, for example when the steel toe cap is protruding from the upper, the tread is minimised or the lining may be worn around your heel.  We suggest to look over your shoes on a regular basis and put your feet and personal wellness as a priority.  Happy feet = happy and healthy body!

getting you comfy

Most of our customers tell us their she wears are comfy “from the get go” and don’t need wearing in, however as with any new shoes, it is possible you will need to take some time to get used to your new shoes.  Here are our top tips :

  • When you first try on your she wears, ensure they are the correct size.  You should have some “wiggle” room around the toe area (as your feet swell during the day) however they should feel firm and supportive with minimal slippage in the heel area (slippage can cause blisters and breaks down the lining in the heel counter).  If you are unsure about the sizing, please contact us for advice before you wear your shoes as you may need a different size or style.
  • Wear your new shoes around the house for a short period of time several times before you begin to wear all day (and at different times of the day – your feet swell during the day).  This is so important for any type of shoe.
  • Always wear good quality socks with your footwear, and do not wear pantyhose or 100% synthetic socks.  We have researched many different sock materials, and bamboo is our 1st choice.  Bamboo is brilliant in both hot and cold climates and has many other advantages. Good quality socks can make all the difference with footwear and all day comfort.  Different sock thicknesses change the feel of your shoes, so experiment with what feels best for you.  Click here to see our sock range.
  • Ensure your laces are firmly laced (and unlaced at the end of the day).  Slack laces can cause heel slippage and this creates friction against the heel counter, which in turn causes lining damage and holes.  And slippage is the main case of painful blisters.
  • To alleviate pesky blisters, or if you are at the early stage of a blister, purchase gel bandaids (rather than normal bandaids) and place one on your foot in the area you feel the rubbing.  You can even pop one on the shoe in that specific area.
  • Changing the way you lace your footwear can alter the way they feel on your foot!  Feeling slippage or prone to blisters?  Definitely look at the “lock lacing system” as demonstrated below! Also check out this site for 62 ways of lacing footwear.

lock lacing method

To alleviate heel slippage and blisters in any shoe type :

  • Lace the shoe up to the 2nd-from-top eyelet using any lacing method (click above for lacing options)
  • Thread the lace ends through the eyelet above (ie. on the same side of the shoe – don’t cross over to the other side) to create a loop
  • Cross the lace to the other side of the shoe and feed the lace end through the loop 
  • Place foot in shoe, and pull lace firmly – you’ll notice the vertical section is pulled in tighter using this method
  • Cross and tie the laces as normal
  • As your foot will be more securely laced into your shoe, ensure to completely undo at the end of the day – don’t kick the shoes off!

keeping your she wears "tip top"!

Read our blog on the 10 tips to make your work boots last longer.

  • Clean footwear on a regular basis (recommendations below according to upper material)
  • Remove dirt, grass and mud from soles on a regular basis
  • Do not use solvents or products not suitable to the particular leather/material
  • Store away from sunlight in a cool, dry place.  Storing outside and/or in heat will cause glue to disintegrate and/or perish
  • As a natural and permeable material, leather is not waterproof and is affected by regular exposure to water
  • Water and sun can affect the colour of any dyed product.  Even though we manufacture water resistant leather uppers, we suggest to regularly use a waterproofing spray as this prolongs the life of your boots/shoes and helps to protect the colour
  • Do not force dry. Drying by an artificial source or open fire will cause leather to crack and shrink and affect the way the leather is attached to the sole
  • Strong acids and chemicals will do serious damage. Common substances such as milk and salt are also highly damaging. Ensure to remove all contaminants before applying a waterproofer or cleaner
  • Wear your footwear regularly .. even if for short periods of time! Once you have worn your footwear, prolonged periods of storage are not recommended for any rubber soled footwear as soles can either perish and/or glue can disintegrate.
  • Do not remove boots or shoes by “kicking off” or “tapping off” with the other.  Removing footwear this way causes serious damage to the heel counter, stitching, upper material and sole .. and the heel area will deteriorate very quickly.  The stitching in the heel area is reinforced double stitching, however the consistent downward pressure of a rubber sole tapping the leather will snap the stitching within a few short months.  This nullifies the warranty.


cleaning guide

Nubuck leather footwear :

styles ~ she achieves  (except black) / she does / she inspires (pink) / she moves / she works / she leads

We do not use suede leather in any of our women’s footwear (except note below for action leather). NB: There is not much visible difference between suede and nubuck leather. Suede has been sanded on the inner layer of the hide, whereas nubuck is sanded on the outer or exterior skin of the hide. Hence nubuck leather tends to be more durable and tougher than suede.

  • Use a dry nubuck cloth to remove any surface dirt
  • Remove any scuffs with a nubuck/suede leather eraser (use gentle, circular motions)
  • Use a nubuck/suede brush to manipulate the leather nap (use gently)
  • Remove any excess moisture with a dry cloth and leave to air dry (do not force dry)
  • On a regular basis, apply a nubuck waterproofing spray and/or stain repellent to help prolong the life of your shoes
  • We stock a waterproofing kit and cleaning items .. please click here 

Full grain leather footwear :

styles ~ she achieves (black) / she nurtures

  • Remove any dirt on your footwear with a soft bristled brush or damp cloth
  • Apply leather polish, spray or cream to the leather (ensure the product is suitable for full grain leather)
  • If using a polish, apply a small amount of leather cleaner to a polishing cloth or brush (rub gently in circular motions)
  • Waterproof on a regular basis
  • We stock a waterproofing kit and cleaning items .. please click here

Action leather footwear :

styles ~ she strives (leopard)

  • Action leather is suede leather covered with a thin film of PU (polyurethane) to protect the print
  • Remove any dirt with a damp cloth or soft brush
  • Wipe down on a regular basis with a damp cloth
  • Do not use solvents or chemicals as this will affect the polyurethane coating
  • Do not get this leather style wet regularly ~ water and action leather are not BFFs!
  • Be very careful with waterproofing spray ~ most are not suitable for action leather and will cause the colour to fade or break down

Crazy horse leather footwear :

styles ~ she inspires (brown)

Crazy horse leather was a popular leather for saddle manufacturing (it doesn’t come from horses!). When the leather is scratched or rubbed, the natural colour of the leather changes its hue, which gives it a unique vintage look.

  • This leather really does require minimal upkeep! Crazy horse leather is a very durable, water resistant leather and scratches and imperfections are characteristics and features of this leather (rather than imperfections or flaws).
  • Remove any dirt  with a damp cloth
  • Optional : apply a natural leather cream or wax (NB this may darken the colour of the leather)
  • Avoid chemicals or sprays

Knit mesh footwear :

styles ~ she cares

  • Dilute a small amount of detergent in a bowl of cool water
  • Dip a soft cloth into the diluted solution and use firm but gentle pressure (being careful not to snag the knit)
  • Remove any soapy residue with a slightly wet cloth
  • If badly soiled, use a soft brush (like a toothbrush or a suede/nubuck brush) to work the solution into the knit mesh
  • Pat dry and leave to air dry naturally
  • Do not put through your washing machine
  • We stock a sneaker cleaner

Rubber gumboots/wellies :

styles ~ she reigns

  • Clean boots on a regular basis
  • Rinse boots after use using a mild detergent. Do not use solvents or products not suited for use on rubber (you can purchase a silicon rubber conditioner to keep your rubber boots in tip top condition!)
  • Chemicals, pesticides etc will cause rubber to perish, so ensure to clean off immediately.
  • Remove dirt, grass and mud on a regular basis
  • Store away from direct sunlight in a cool, dry place. Sunlight causes rubber to breakdown and discolour
  • Do not force dry. Drying by an artificial source or open fire will cause rubber to crack and shrink
  • Do not leave outside for prolonged periods of time
  • Occasionally, you may notice a white powdery “bloom” on your gum boots. This is because rubber is a natural product and in certain conditions, insoluble particles may rise to the surface. This is a common process, characteristic of high quality, natural rubber and nothing to be concerned about. It will not affect the performance or durability of your boots. You can purchase  commercial boot buffers or shining products which are specially designed to remove the blooming marks. However, for a homemade alternative, try wiping your boots clean, and then applying a drop or two of olive oil to a dry cloth. Wipe this into your boot surface with a circular motion, and the white marks should disappear.
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