We're for women, people and the planet

Your backstage pass to us - what we believe in, what we're built on and why we make bloody good shoes.

For women

Women deserve great work gear - but our choices are severely limited. The stuff that's commonly available is usually made for men, and frankly isn't as safe for us or supportive as it should be. *sigh

So, we decided to shake things up, and reinvent *good* for women at work Woo! Greater options, better fit and superior safety all in the one space, made especially for females. And better still, a FUN place for ALL women, regardless of size, age, ethnicity, ability, identity or sexuality. 

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For community

Using our voice and our resources to create real change, through direct donations or charity partnerships, is something we’re super proud of. We love being part of the collective movement for the better. 

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For respect, diversity & inclusivity

Most women have experienced the gender imbalance. So we know what it's like to feel excluded, overlooked and undervalued. 

We think it's pretty darn 💩 and vowed no one would feel excluded on our watch. We launched 7 years ago showcasing real women from all walks of life getting $h!t done. And it's still the same today. Every woman you see here is cast from real life, of every age, size, ethnicity, identity, ability and sexuality. They represent mum's, mechanics, morticians, miners and all those making their mark in "non-traditional" industries, or working bloody hard in "traditional" spaces.

We embrace the authentic. We avoid airbrushing. We celebrate you, the way you are. This is your space. And her space. And her's. And their's.

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For ethical supply

Our shoes are custom designed in Oz, and carefully crafted in international factories specifically selected for their fair work and ethical practices. This ensures staff have safe working conditions, respectful management, and receive above average wages.

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For sustainability

We make things to keep you safe - and that’s our priority focus. Though, we’re also keeping a very close eye on sustainable material advancements. For the moment, an eco-friendly shoe solution that also meets strict global standards and compliance is not available. So we’re working hard to limit our impact in loads of other ways. Where we can, we’ll always choose superior materials with the least environmental impacts (hello gold rated leather and organic bamboo!). We're also focused on reducing supply chain wastage, recycling wherever possible and greenifying our processes to minimise our footprint.

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